No, really, that's his name. You see, Herb Moss is just your average half-human, half-plant clone, just looking for love in the cold universe. I think the Space Babe in the background is Spring herself. She has just emerged from her Shower Pod clad in nothing save for her too-small towel. They use Space Water out there in space, so your hair doesn't get all wet and tangly. Herb looks a little horrified, which is a strange reaction if you're out looking for love in the cold depths of the universe, but maybe that's just how plant guys are.
It really looks like a cover from the fifties, but it was published in 2000. I only skimmed it, but it does not appear to be ironic, just an attempt to be breezy and cute.